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Fruit Buddi

Partner: Howard Area Community Center
Duration: 07/2011-04/2013
Cheetos and Sugary Drink

Cheetos and Sugary Drink

Popular food choices at a nearby corner store

Many Children's Visual Field

Many Children's Visual Field

Children can become disengaged in produce sections.

A Chip Aisle

A Chip Aisle

Children can see and reach these brightly colored Cheetos bags.

Stakeholder vs. Location HCW Grid

Stakeholder vs. Location HCW Grid

This grid includes 86 "How Can We...?" challenge statements that all address improving children's eating.

Fruit Buddi HCW Statement

Fruit Buddi HCW Statement

Understand.

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In Rogers Park, IL, children visit their local corner store to buy hot cheetos and sugary drinks as a meal substitute, forming unhealthy food nutrition preferences and shopping habits.

 

 

Mock Grocery Store

Mock Grocery Store

Fruit Display

Fruit Display

Interviewing Children

Interviewing Children

First Fruit Buddi

First Fruit Buddi

Feedback on Produce Labels

Feedback on Produce Labels

Cart Prototypes

Cart Prototypes

In-Store Testing 1

In-Store Testing 1

In-Store Testing 2

In-Store Testing 2

In-Store Testing 3

In-Store Testing 3

In-Store Testing 4

In-Store Testing 4

In-Store Testing 5

In-Store Testing 5

Create.

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Children and their parents experience a mock produce section and try out several low-fidelity concepts intended to engage children with produce.

 

 

Implement.

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Fruit Buddi won an online award on GOODmaker.

 

*GOODmaker*  - award

*HCD Connect* - featured story

 

James Dyson

Dell Social Innovation Challenge

 

Design for America Process Guide

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